Hashtab tablet6/20/2023 ![]() ![]() As of 2023, the platform boasts 2.68 billion active users, as well as 80 million YouTube Premium subscribers. YouTube’s numbers reflect its expansive reach, with 52% of internet users accessing the video-sharing giant at least once a month. 52% of internet users use YouTube as least once a month ![]() For marketers who’ve been sitting on the fence about TikTok, these stats are a clear sign of the platform’s significant potential. TikTok made headlines in Q4 2022, generating $350 million in revenue, easily outperforming-to the tune of $205 million-Facebook, Instagram, Twitter and Snapchat combined. TikTok generated $350 million in revenue in Q4 of 2022 Other emerging markets with youthful demographics such as the Philippines and India also show high engagement levels, highlighting the importance of demographic and regional considerations when planning social media campaigns. Nigeria tops the global charts in social media use, with its citizens averaging more than four hours a day on social networks-far surpassing the global daily average of 2 hours and 27 minutes. The country where people spend the most average hours on social media is Nigeria Make sure that when you create a website for your business, you utilize a website builder that can reflexively optimize your site for both desktop and mobile experiences. It’s clear, then: mobile-focused social media strategies are key. At 1.32%, desktop social media users are dwarfed by their mobile-loving counterparts. It comes as no surprise that the majority of people are tapping into social media through their mobile devices, but the number itself might raise some eyebrows: 99% use a tablet or smartphone to connect to social media, while 78% do so exclusively from their phones. The most common way people access social media is a mobile device ![]() Highly shareable, these bite-sized videos are 2.5 times more engaging than longer videos, and 34% of consumers appreciate the more genuine nature of the shorter form. The most engaging type of content on social media is short-form videosīoth brevity and authenticity are winning the day on social media, with short-form videos-typically less than a minute in length-capturing the attention of 66% of consumers. For marketers, these numbers highlight the reach and potential of an effective social media strategy. To put this into perspective, if the average person maintained this usage over an average life span of 73 years, the end result is an astonishing 5.7 years spent on social media platforms. Interestingly, Americans fall slightly below this average, clocking in at 2 hours and 7 minutes daily. So it’s significant that the average person globally spends a significant portion of their day-about 145 minutes-on social media. The average person spends about 145 minutes on social media every day These stats illustrate the broad and complex multi-platform landscape facing social media marketers. Americans aren’t far behind, with 7.1 accounts-in between the high of 11.5 accounts in India and Japan’s more modest 3.8. Remember how social media users check in on six to seven social media platforms per month? Turns out, on a global perspective, the average individual boasts 8.4 social media accounts. have an average of 7.1 social media accounts This means Facebook remains essential for marketers aiming to capture and engage American audiences. Other platforms, despite their individual strengths and popularity, continue to find themselves in Facebook’s shadow across desktop, mobile and tablet devices. It’s a supremacy that remains unchallenged to date. The numbers back this up: Facebook commands 53% of all social media site visits in the United States. Using social media management tools effectively is crucial to capturing this traffic.įacebook is the most visited social media site in America The takeaway for marketers? To harness the increasing power of social, marketing strategies will need to leverage these platforms effectively to engage with audiences. They highlight the expansive influence and potential of social media platforms. These staggering numbers aren’t just statistics, either. YouTube is hot on its heels, clocking in with 2.5 million monthly active users. The most used social media platform in the world is Facebook, with 2.9 million monthly active users across the worldįacebook’s reign continues into 2023, but it doesn’t stand alone. Social media platforms will need to continuously evolve to meet the demands of this blistering rate of growth, which means marketers will need to adapt and evolve their strategies to keep up. ![]() The driving force? The increasing global adoption of 5G technology. This number isn’t expected to stay stagnant, though, with forecasts predicting a compound annual growth rate (CAGR) of 26.2% from 2023 to 2030. On Nextiva's Website The social media app market in 2022 was valued at $49.09 billion ![]()
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